Current Usage of Primates in Popular Media

This 1971 American Tourister commercial demonstrates the strength of its luggage by using the perceived notion of the power and destructive nature of gorillas. This caged gorilla is unable to destroy the luggage.






This Amp-Dale Earnhardt, Jr. commercial illustrates the public's perceived notion of the incredible strength and power of gorillas. The ability for Mr. Earnhardt to push around a gorilla demonstrates the capabilities of Amp to provide energy.







This 2007 Cadbury commercial likens gorillas to humans by showing the subject to have musical talents by playing the drums to Phil Collins' hit "In the Air Tonight".






This Budweiser advertisement shows a gorilla to have cravings for beer -- a perceived masculine human desire. This commercial demonstrates the use of gorillas to target the male audience.